High-Performance Websites
A productive website is a necessity rather than a luxury in today's computer-centric world. Whether you're offering an e-commerce solution or supporting your marketing message, a High-Performance Website is essential to your organization's success.
The trend for increasing use of search engines to find products and services is firmly established. Companies that market products nationally or globally were the first to jump on the website bandwagon, but now more regional and local businesses have found the benefits of having a visible storefront on the World Wide Web.
Research confirms this trend. ComScore found that 25% of Internet users in the fourth quarter of 2003 were conducting local searches. The Kelsey Group and BizRate.com found that a quarter of commercial searches by online shoppers were local. Furthermore, this trend is growing. Local search engine spending for paid ads is expected to grow 15%-23% each year for the next four years.
As the percentage of sales generated from Internet searches grows for many small- and medium-sized businesses, other companies are recognizing that a website that is only seen by their customers or prospects pointed to the site are only getting half the benefit from their web investment. Some conclude the only way to get a piece of the search engine pie is through paid advertising on a popular search engine. While this strategy has been successful for many, pay-per-click can also cost tens of thousands of dollars each year, with the costs increasing as competitors bid up the price for each clickthrough.
In contrast, The Qualitative Difference creates High-Performance Websites that utilize the latest web technology to give our creations a strong boost in search engine rankings. Since the major search engines have an easy time working through sites built with this technology, our sites rate highly on the most important key word searches for our clients. Many of our sites (like this one) rate in the top 10--often in the top 3--on local searches, and generally do very well even in state-wide and national searches. As an example, please search Qualitative Market Research, Denver Colorado on your favorite search engine and see who comes up in the top three search results.
Since most businesses change rapidly, all sites we build have the capability for the client to easily change text and photos on their own. As we hear more website horror stories of designers who were hard to reach, expensive, or went out of business, this capability has become increasingly attractive.
Our web services are also comprehensive. Many clients need a website or a new website but are not sure what information to present, what strategy to use, how it should look, or they don't have the in-house capability (or time) to write effective copy. As a full-service marketing communications firm, The Qualitative Difference, Inc. has the capability to provide a turnkey solution to your new or next generation website--or we can fill in the gaps in your in-house capabilities in any of these areas.
In addition to the website you are reading--which you may have found through a search engine--here are our most recent creations:
