Naming and Branding

The Qualitative Difference has been instrumental in building successful brands for over 20 years. We recognize that a company name, its brand names and its brand image are powerful tools in building a successful business. Great brands take time and effort to create, and diligent effort to cultivate and grow.

We have worked with startups to create a company name that communicates an appropriate message and feeling to customers and prospects. We have been consulted in merger and acquisition situations when decisions were made to use an old name or new. We have also been brought in when an organization's name no longer fit their range of products or services--or their geographic area.

However, our most famous work worldwide has involved the creation of brand names. Our founder, Daniel Oromaner, has either personally created--or led a team that created--the following brand names:

• O'Doul'S : Non-alcoholic beer from Anheuser Busch
• Teddy Grahams: Graham cracker cereal in the shape of teddy bears from Nabisco
• Pathways: A family of digital telecommunications services from NYNEX/Verizon
• Kudos: Granola bar from M&M/Mars
• MarinVest: Mutual fund from Marine Midland Bank
• NetFlare and Celerity: Telecommunications test equipment from Teradyne
• Team Cycle: Bicycle accessories from Cycle Products Corp.
• AT&T Universal Card: Revolving charge card/calling card
• MagnEase: Protective barrier cream with Magnesium Hydroxide from US Pharmacal
• Magic Moments Wedding Guide: Wedding resource guide from Upside LLC
• PlanCommand: Collaborative planning program from the Reprographics Services Association
• Rustic Arts Log Furniture: Line of value-priced log furniture from Mountain Woods Furniture
• Replicator Systems: Line of wide-format scanners and printers from CC Converting Ltd.

In addition to our naming services, we offer Brand Builder consultations where we work with small and medium-sized companies to help build their brand and grow their business.

Since it is impossible to build a brand and a business without proper marketing, The Qualitative Difference, Inc. also provides a full range of marketing communications services. These include: corporate identity, graphic design, copywriting, print advertising and website design.

Whether your company is a start-up or a multi-billion dollar corporation, The Qualitative Difference, Inc. can help you reach your goals.

We have often been called in when a company or brand isn't performing as expected, to assist in a new product or service launch, or to revitalize corporate marketing materials and advertisements that have lost their luster.