Market Research

In today's customer-centric world, accurate and timely information makes the difference between success and failure. From day one, The Qualitative Difference was committed to providing decision makers with the best information. Our clients have recognized the value of this approach. Many have utilized our research services for 5-10 years or more! This confidence in our expertise--and word of mouth recommendations--have provided us with the opportunity to work in almost every product category imaginable. To date we have conducted hundreds of marketing research projects!

Over the years, millions of dollars have been saved or earned as a result of decisions made on our research studies. We have conducted over 1,000 focus groups and in-depth interviews, and countless surveys. And, while experience is important, we never lose sight of the fact that research is an art as well as a science.

Our thorough grounding in Organizational and Consumer Psychology--both academic and experiential--allows us to formulate just the right questions (at the right time) to unearth the thoughts and feelings behind actions and attitudes. If there is a way to get the information, we'll find it--or devise it.

Our experience with "sensitive" topics and products is nearly legendary. Companies have trusted us to interview executives of their most important clients. And, we have been called in when other researchers failed, or claimed that type of information was "unobtainable."

In recognition of our excellence in the field, in 1994 Advertising Age selected us as one of the "Top Market Research Companies in the United States."

Our research specialties include:

• Advertising research (print, direct mail, TV, outdoor and radio)
• Customer satisfaction studies
• Online surveys
• New product research
• Website usability studies
• Employee surveys (policies, procedures, benefits)