Discovering Marketplace Truths and Creating Effective Solutions
This firm was created in 1987 to make a positive difference in our clients' success. Time and again, they have experienced this improvement--through our creative naming and branding strategies, qualitative market research projects, and marketing services that elevate them above the fray. Although our offices are in the Phoenix and Denver metropolitan areas, our clients have been based all over the United States, Canada and Europe.
If you need a name for your company or brand, our portfolio of successful creations includes: O'Doul'S, Teddy Grahams, Kudos, InfoPath, NetFlare, MagnEase, Magic Moments Wedding Guide, PlanCommand, Replicator Scanning Solutions, Rustic Arts Log Furniture, HealthONE Signature Medical Group, and the AT&T Universal Card.
If you need market research for a new product, ad campaign, customer satisfaction or employee research project, you have come to the right place! The Qualitative Difference, Inc. has garnered many accolades over the years. These include being selected as one of the "Top Market Research Companies in the USA" by Advertising Age magazine. Our President, Daniel Oromaner, has over 20 years experience and conducted more than 1,000 focus groups and in-depth interviews (in person and telephone). He specializes in business-to-business and technology research, although a wide variety of industries may be found on our client list.
If you need branding assistance. We have provided brand and marketing consultation to start-ups, small businesses, established mid-sized companies, professional practices, non-profits and Fortune 1000 firms. Our branding work includes an analysis of brand awareness, a study of what the brand currently conveys, and recommendations to increase brand recognition and positive associations to the brand. Since most commercial websites do not score highly on organic search engine results, we often include specific search engine optimization advice in our reports to increase the visibility of the brand. If our client needs a new website or to update their existing website, we have the ability to create high-performance websites that are optimized for Google and Yahoo from the day of their launch. This work often includes positioning the website compared to the competition, planning the contents, writing the website copy, page design, and an extended period of tweaking the site in order verify and improve its performance on the key search engines.
If you need top-notch marketing communications, we offer a full range of services. All of our creations are supported by a careful analysis of your needs. Our work fits your corporate image, attracts the attention of your market, and beautifully conveys your key messages. These services include copywriting for brochures, ads, websites and articles. Of course, great copy still needs to be showcased with the proper graphics. The total look of the page or screen should attract attention and support the message. Our long-standing relationship with Tate Design Group guarantees that your message will be beautifully and seamlessly conveyed with both words and images. For more information on these graphic design services, please contact our strategic partner TateDesignGroup.
If you need a high performance web site, that will rank highly on organic search results (as this one does) and will move your prospect to the next step in the buying chain, it would be worthwhile to investigate our web site development and search engine optimization services. We work with clients, small to large, who seek their first web site, or are looking to improve their current web site.