Workshops
Marketing Workshops
RUN WITH THE BIG DOGS: The Psychology of Marketing to Large Corporations
The majority of small businesses are never able to make inroads into the lucrative large-business market. They are limited to selling to other small businesses that tend to buy sporadically. When selling to small businesses, you must always be searching for the next customer and you probably find it difficult to grow your business into a thriving organization.
Does that sound familiar? Are you ready to do what it takes to place your company on the "Approved Supplier" list of one, two, three or more major corporations?
In RUN WITH THE BIG DOGS you will learn:
1. How to select which large companies to target
2. How to use networking, advertising, your website and PR to get your foot in the door
3. What large companies look for when they consider purchasing your products or services
4. How to win the confidence of large potential customers
5. How to prepare your business for the special demands of large corporations
Presented by Daniel Oromaner, President and Founder of The Qualitative Difference, Inc. Since 1987 this marketing consulting firm has counted many Fortune 500 companies as their clients. Daniel is best known for the name creation of O'Doul'S, Teddy Grahams, Kudo's and the AT&T Universal Card. However, his firm's marketing research services were also lauded by Advertising Age magazine, and one of his brochures won the "Mayor's Trophy" in the NYC Business EXPO.
In addition to his presentation at the Boulder Chamber/Small Business Development Center's "Marketing Success 2003" conference with Jay Conrad Levinson (author of the Guerilla Marketing books), Daniel has made presentations at regional and national conferences of the Advertising Research Foundation, the American Marketing Association, and the Direct Marketing Association. He also served on the Board of Directors of the American Marketing Association (Colorado Chapter) and holds an MBA in Industrial Psychology from Baruch College.
Although The Qualitative Difference Inc. has worked with numerous US and Canadian Fortune 500 companies, this workshop is based on much more than just one company's experiences. Daniel has interviewed thousands of business decision makers from major corporations about how they choose suppliers and make their purchase decisions.
