Testimonials

I used The Qualitative Difference on many projects--both product concept testing and for advertising research. Daniel always provided great recruiting and excellent focus group moderating. Beyond that, he worked to refine and improve our approach and discussion guide questions as the project progressed. He is able to quickly grasp new technologies, and this strengthened his ability to ask follow-up questions during the groups. His grasp of the new technologies also enabled him to better interpret the results and make actionable recommendations in reports. ---Bob Kraus, Manager Market Research, Bay Networks--currently Vice President, Market Research Services, AMR Research

We were developing the marketing story for a new product line in a competitive category. It represented a tremendous opportunity . . . but it also presented the very real possibility of a costly failure. We hired The Qualitative Difference to discover the potential pitfalls, and to help refine the message to meet the expectations of our target market. Their efforts gave us a clear direction as to 'what to do' and 'what not to do.' We used this information as a blueprint for the launch. It was the most successful product launch in the company's history! Millions of dollars later, I can say that Daniel's expertise was tremendously valuable. ---David L., Chief Sales & Marketing Officer Wellness/Nutritional Supplements Company

Daniel is not afraid to help us create great success. We have worked with The Qualitative Difference for several years--from focus group, brochures, ads, direct mail, catalogs, and website production. Their in-depth experience along with their quick and thorough understanding of our industry allow them to hit bull's eye marketing targets, and make effective marketing seem simple. They are firmly entrenched in technological trends, and utilize their knowledge to create high performing, targeted web marketing. Our business has consistently grown during the years of having The Qualitative Difference handle all of our marketing and branding needs. Daniel and his team of professionals are gifted and responsive--a great asset to our business. ---Mike and Dee O'Connell, Owners Mountain Woods Furniture

After many years of reading market research reports written by consultants who were working on primary research projects for my staff, I can say that Daniel Oromaner of The Qualitative Difference, Inc. is one of the best report writers I have ever seen. ---Denise L., District Manager AT&T

I read your topline report on the TREND Online research you did for us. First, thanks for the timeliness. More importantly, I found it reflected the interviews I saw and added some insightful commentary. Your combined research and techie expertise showed through. Look forward to working with you again . . . soon. ---Eileen G. Markowitz, President Thomas Regional Directory Company, Inc.